"All children should have access to Sports, Health & Education facilities.  Additionally it is our responsibility to protect and conserve the environment for future generations to enjoy."

YSF uses the power of stardom to facilitate funds for initiatives that apply to its S.H.E.E (Sports, Health, Education & Environmental development) model which works along two verticals a) to provide underprivileged children with the opportunity to enjoy their childhood and b) to sponsor exceptional emerging sporting talent. YSF partners with NGO's working at the community level, identifies change agents to promote its selected causes and raises financial, technical and human resources to support project impact agenda.

Through YSF Yuvraj has provided considerable support to the following:-

 

Firstly, the Indian race prodigy F2 driver Armaan Ebrahim.  Yuvraj was one of Armaan's main sponsors for the FIAF2 2009.

 

Secondly, Yuvraj donated 20 Lakhs to Salman Khan's Foundation 'Being Human'

 

Thirdly, an initiative titled 'Cricket Beyond Boundaries' uses cricket as a development tool to promote social & racial integration amongst youth in 3 diverse South African communities.